A Latest intelligence report published
by AMA Research with title "Global Location Based Marketing Market Outlook
to 2026. A detailed study accumulated to offer
Latest insights about acute features of the Location
Based Marketing market. This report provides a detailed overview of key factors in the Global
Location Based Marketing Market and factors such as driver, restraint, past and
current trends, regulatory scenarios and technology development. A thorough
analysis of these factors including economic slowdown, local & global
reforms and COVID-19 Impact has been conducted to determine future growth
prospects in the global market.
Definition:
Location based marketing uses the location of mobile
devices which provides the alerts about offering to the user. These alerts
includes incentives, coupon code or the deal of the day. When, the user crosses
pre-defined geographic boundary, the software triggers to send alerts. Location
based marketing captures the attention of the individual and turn it into the customer.
Moreover, it reduces the gap between online and physical customer experiences.
Major Players in This Report Include,
Google
(United States), Groupon (United States), Groundtruth (United States),
Placecast (United States), PlaceIQ (United States), Scanbuy (United States),
Shopkick (United States), Telenity (United States), AdMoove (France) and AdNear
(Singapore) are some of the key players profiled in the study. Additionally,
the Vendors which are also part of the research are Foursquare (United States).
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Global Location Based Marketing the manufacturing cost
structure analysis of the market is based on the core chain structure,
engineering process, raw materials and suppliers. The manufacturing plant has
been developed for market needs and new technology development. In addition, Global Location Based Marketing Market attractiveness
according to country, end-user, and other measures is also provided, permitting
the reader to gauge the most useful or commercial areas for investments. The
study also provides special chapter designed (qualitative) to highlights issues
faced by industry players in their production cycle and supply chain. However
overall estimates and sizing, various tables and graphs presented in the study
gives and impression how big is the
impact of COVID.
The Global Location Based Marketing Market
segments and Market Data Break Down are illuminated below:
by Application (Retail, Hospitality, Healthcare, BFSI,
Education, Technology and Media, Transportation and Logistics, Automotive,
Others), Promotion (Banner Display/Pop ups, Video, Search Result, E-mail and
Message, Social Media Content, Voice Calling), Target location (Physical
location, Location of interest)
Market Drivers
- Increased access to internet connectivity is contributing towards
the growth of the market. This is resulting into the rising smartphone
users. Further, the connection speed has been improved which allows the
access to location based high definition video advertisements. Therefore,
the better internet connectivity is fuelling the market of location based
marketing.
Opportunities
- Rising penetration of GPS equipped smartphones
- Increasing sales of consumer electronics
Challenges
- Privacy concerns of individuals
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Geographically World Global Location Based Marketing markets can be classified
as North America, Europe, Asia Pacific (APAC), Middle East and Africa and Latin
America. North America has gained a leading position in the global market and
is expected to remain in place for years to come. The growing demand for Global
Location Based Marketing markets will drive growth in the North American market
over the next few years.
In the last section of the report, the companies
responsible for increasing the sales in the Global
Location Based Marketing Market have been presented. These companies
have been analyzed in terms of their manufacturing base, basic information, and
competitors. In addition, the application and product type introduced by each
of these companies also form a key part of this section of the report. The
recent enhancements that took place in the global market and their influence on
the future growth of the market have also been presented through this study.
Report
Highlights:
·
Comprehensive overview of
parent market & substitute market
·
Changing market dynamics in
the industry (COVID & Economic Impact Analysis)
·
In-depth market segmentation
(Trends, Growth with Historical & Forecast Analysis)
·
Recent industry trends and
development activity
·
Competitive landscape (Heat
Map Analysis for Emerging Players & Market Share Analysis for Major Players
along with detailed Profiles)
Strategic Points Covered in Table of
Content of Global Location Based Marketing Market:
Chapter 1: Introduction, market
driving force product Objective of Study and Research Scope the Location Based
Marketing market
Chapter 2: Exclusive Summary – the
basic information of the Location Based Marketing Market.
Chapter 3: Changing Impact on Market
Dynamics- Drivers, Trends and Challenges & Opportunities of the Location
Based Marketing ; Post COVID Analysis
Chapter 4: Presenting the Location
Based Marketing Market Factor Analysis, Post COVID Impact Analysis, Porters
Five Forces, Supply/Value Chain, PESTEL analysis, Market Entropy,
Patent/Trademark Analysis.
Chapter 5: Displaying the by Type,
End User and Region/Country 2015-2020
Chapter 6: Evaluating the leading
manufacturers of the Location Based Marketing market which consists of its
Competitive Landscape, Peer Group Analysis, BCG Matrix & Company Profile
Chapter 7: To evaluate the market by
segments, by countries and by Manufacturers/Company with revenue share and
sales by key countries in these various regions (2021-2026)
…………….
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Key questions answered
·
Who are
the Leading key players and what are their Key Business plans in the Global
Location Based Marketing market?
·
What
are the key concerns of the five forces analysis of the Global Location
Based Marketing market?
·
What
are different prospects and threats faced by the dealers in the Global
Location Based Marketing market?
·
What
possible measures players are taking to overcome and stabilize the situation?
Thanks for reading
this article; you can also get individual chapter wise section or region wise
report version like North America, Middle East, Africa, Europe or LATAM, Asia.
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